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08/06/2017

The appeal of paper and its potential

Material, graphics and windows to draw Customers’ attention and turn them into returning ones


 

 

 

In an increasingly broader market in terms of offer and competitors, packaging plays a fundamental role in defining the identity of a product: the graphics and material used for the packaging are key to attract the attention of potential Customers and turn them into returning ones.

From this point of view, coupling film with paper could be a winning choice, meeting the market trend seeking quality materials that guarantee a feeling of tradition and craftsmanship.

Moreover, the chance of showing the product through a window specifically created with laser-cut technology can further consolidate the link between the packaging and the contents, creating an ever-enduring association in the minds of end consumers. With this kind of technology, one can eliminate the rigidity of the dies, adapting the shape and size of the window to the selected graphics in an ideal manner.


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