Sensitive paints: the great 2017 trend

Sensitive paints are the major market trend of 2017 and are set to dominate it even in 2018: innovative from a technological point of view, they allow designers to detail the packaging, giving it great tactile effects.

Sensitive paints are impactful because they can stimulate touch, thereby reinforcing the visual perception of the packaging through a sense that is generally poorly stimulated. This has a definite effect on the final Consumer, who is constantly faced with having to choose from vast offers of similar products.