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Interview with three valuable collaborators: Rachid El Mir, Domenico Milani and Alberto Farronato.

What’s your name? How old are you?

A: Alberto, I’m 24 years old.

D: Domenico, 54.

R: Rachid, 52.


How long have you been with the Company?

A: Since 2011.

D: Since 1 January 1985.

R: Since 1990.


What do you do?

A: Maintenance Manager.

D: Lamination Department Manager.

R: Head Machine Operator of the Printing Department.


What does SDR mean to you?

A: SDR is a big family, a large group.

D: Have I told you how long I have been working here?! For better or for worse, it’s my life... I have spent more time here than outside... but I don’t regret it!

R: It’s like a second home.


What do you like most about your job?

A: Being in contact with all the people from the various departments and the fact that every day is never the same as the day before, it is always new.

D: Spending time with my Co-workers... a bit of everything really... my life is in here!

R: I change my mind often... the variety of subjects to print.


What would you say about SDR to someone unfamiliar with the company?

A: It is an expanding company that is constantly on the lookout for new, committed staff.

D: I have spent years explaining the difference between a shopping bag and a laminated coil! (editor’s note: laughs) I can also say that we started out with five employees and now there are about 80 of us.

R: Like a tree that grows as you take care of it.


What would you like to say to your Co-workers?

A: Certainly that they should work together and help each other in times of need.

D: Many things! One thing for sure: it is not true that work is the best thing in life, but since work allows us to make a living, we should regard it as a priority.

R: To always be honest... and always be committed.


In a word, what is your greatest quality?

A: Willpower.

D: I am good at organising work and I have many years of experience in my department.

R: I am determined.


Your limit in one word?

A: My limit?! I try not to have limits and to always overcome difficulties.

D: I am very patient, but I’ll lose my temper when boundaries are crossed!

R: I lose my patience with people who couldn't care less.


How do you see yourself in 5 years?

A: Good question! Hopefully, I will have achieved my goals, my ideas.

D: If I am able to retire, to get on my wife’s nerves all day long!

R: With more hope... you never know what could happen tomorrow...

What objective are you working on at the moment?

A: I’m finishing building a house... to provide a stable life for my family!

D: Gaining more authority in relations with my Co-workers.

R: I’m learning to be more relaxed, in terms of mind and body.


If you could be a famous person, either a real or a fictional one, who would you be?

A: Nobody in particular, no-one ‘important’, because I’m happy with my life and I constantly work to improve it. I don’t regret anything and I keep trying to improve.

D: I have never had a favourite famous person... since I love travelling, I would say travellers in general, those who go on long trips.

R: An historical Arab figure, Ibn Battuta... he travelled the world!


Is there a motto, saying or sentence you feel represents you?

A: You have to be brave enough to take risks, otherwise life will be reduced to nothing. (ed. quote from Vasco Rossi)

D: If you set goals for yourself in life and want to achieve them, you will get what you deserve: everyone has what they are looking for!

R: Your face is your mirror.


What do you like about other people?

A: I like people who have ideas that differ from mine and being able to discuss them together.

D: I like sincere, honest people. I prefer arguing with someone who tells me the truth, rather than dealing with someone who doesn’t say things.

R: People who are dedicated, consistent.


What bothers you instead?

A: People who never change their opinion, who are not open-minded... people who are stubborn and adamant only about their ideas.

D: Whiners: those who always complain, who feel sorry for themselves. At work, those who think they can make a good impression by gossiping about their co-workers.

R: Hypocrisy.


What are your hobbies? 

A: With building a house and working, I don’t have a lot of free time... I enjoy spending my free time with my son, with my family.

D: Travelling and photography. Growing my small vegetable garden. I have recently started enjoying going for walks in the mountains.

R: Cooking and DIY.


Your ideal trip?

A: I would like to visit South America.

D: There’s enough to write a book! I’m not a resort kind of person. I’m a traveller, not a tourist... I prefer meeting people, learning about cultures... not tourist destinations.

R: A pilgrimage to Mecca.


What makes you happy?

A: Trying to make other people happy.

D: Pay day?! That makes me happy! (editor’s note: laughs)

R: When everyone in my family is in good health.