FLEXIBLE PACKAGING: THE FOUR TRENDS OF 2018 PACKAGING
2018 draws to a close: the time has inexorably come to make an assessment and draw conclusions on the past year. Today we want to talk about what, from our point of view, have been the flexible packaging trends in 2018.
A premise is required: the packaging market is constantly evolving and moves quickly. The packaging of the product, in fact, is a crucial sales point and those looking to sell are constantly searching for solutions that make their product unique and desirable. As a result, companies that produce packaging must be flexible, ready to accept requests and to evolve.
With regard to flexible packaging, we can define 2018 as the year of packaging with tactile paints, doypack bags, green packaging and flexible film/paper laminate packaging.
Flexible packaging with tactile paint
One of the most obvious trends, stable since 2017, is the application of paint on the surface of the packaging to create tactile and visual effects able to capture attention and enhance the graphics.
Two of the most used effects are:
- Flexible packaging with matt paint: elegant and soft, the matt effect gives the packaging a luxury and refined look.
- Flexible packaging with paper-touch paint: rough to the touch, its final effect is similar to that of plastic/paper laminate packaging.
In the case of preformed bags, moreover, it is possible to apply a freshness-preserving zip, tear notch, caps (which can be positioned laterally or centrally) and handles: applications to make the packaging more functional and stand out.
The theme of sustainability is crucial and consumers are increasingly asking companies to make ethical choices and to the take environmental impact of their production into account.
Flexible packaging is evolving more and more in this direction, through different solutions: from the downsizing of the thickness of the materials used, to potentially recyclable film compositions, up to innovative compostable packaging.
Paper laminate flexible packaging
Another predominant trend, especially when it comes to packaging dried pasta and artisan products, is plastic/paper laminate packaging. A traditional-looking material, which evokes the idea of craftsmanship, of handmade items. The “traditional way”, but with a modern twist.
The Consumer often wishes to see the product they buy: the option of creating an ad hoc window through laser cutting technology allows us to respond to this need and make the packaging more appealing.