Making barrier packaging recyclable and reducing the use of plastic by 25% in a single redesign campaign: The Maser Pronto Mix case study
The recyclable packaging project for Pronto Mix by Maser Formaggi stems from the company’s need to replace the current non-recyclable plastic packaging with a recyclable barrier packaging that guarantees the preservation of the organoleptic properties of the product, consisting in a mixture of Grana Padano and grated aged cheeses. The challenge was to package freshly grated cheese in an innovative packaging, optimising the impact on the environment, preserving the flavour, the aroma and the shelf life.
The objective was achieved with packaging that, in addition to being recyclable, makes it possible to use 25% less plastic, thereby maintaining an excellent barrier for the same performance as the best non-recyclable films.
“The desire to produce less plastic, while protecting the environment and fulfilling consumer needs, who we believe are increasingly more interested in sustainable packs, has pushed us to look for alternative packaging solutions to the traditional ones. We needed to find packaging that, in addition to fulfilling these features, also guaranteed excellent performance in terms of machinability and the perfect preservation of aroma and flavour of our product. SDR PACK allowed us to use a recyclable film that is suitable for our current packaging machines and that preserves a “fresh” and moist product such as grated cheese.”
Federico Basso, Purchasing Department Basso Sebastiano s.r.l.
For more information about our recyclable packaging with plastic: